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There was a time when measures had to be SMART (to some, they still do). Then they needed to fit into a balanced scorecard. Now, to hear the trendy kids talk about it, they should be OKRs: Objectives and Key Results. The concept is appealing on paper – a simple, scalable framework of cascading goals that guide management. In this review, we go back to the source to understand what was intended (and I share my perspectives and views on how they actually get applied in the real world).
If your intrigued about OKRs, want to know what the fuss is about or are question whether they make sense for your organization, this is a review you will want to check out.
Buy it on Amazon: Measure What Matters by John Doerr
Other resources mentioned in the video:
📖 The Balanced Scorecard by Robert Kaplan and David Norton
📖 Good to Great by Jim Collins
If you like this one, these are a couple of other books that you might be interested in:
📚 High Output Management by Andrew Grove
📚 The Tyranny of Metrics by Jerry Muller
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